Luxury Hospitality, Local Insight, Lasting Results.

Driven by five-star hospitality. Built for coastal living.

We transform short-term rentals into high-performing experiences.

Our Story

With over 30 years of experience in luxury, boutique five-star hotels, our founder Penny relocated to Forster in 2019 seeking a slower pace by the sea. But it wasn’t long before her passion for hospitality and deep expertise in the hotel, travel and real estate industries brought her back to the professional world.

Supported by a trusted team of professionals who have worked with her for years, Penny launched The STR Agency – a business grounded in high standards, warm service, and a deep understanding of what makes both properties and people thrive.

What We Do

At The STR Agency, we specialise in providing seamless, expert services across property management, sales, consultation and design. Whether you’re looking to buy, sell, manage, or optimise your property, our end-to-end service is tailored to your needs.

Our goal? Maximise your return, elevate the guest experience, and take the day-to-day off your plate – so you can enjoy the benefits of a high-performing property without the hassle.

What Sets Us Apart

More than a property service. A trusted partner in every step of the journey.

Hands On Support

You’ll never be passed between teams or left waiting – we build real relationships with our clients.

Performance Focused

We blend function and style to create spaces that book more, stay booked, and leave a lasting impression.

Let’s Talk About Your Property

How We Can Support You

Whether you’re looking to take the pressure off day-to-day management, maximise the value of a property sale, or elevate your space with professional design – we’re here to help.

Buy

Sell

Manage

Design

Tailored Support. Real Results.

From first-time hosts to seasoned investors, we provide clear guidance and hands-on support that gets results.


No one-size-fits-all. Just smart, strategic help built around your property goals.

Let’s Make It Happen

Frequently Asked Questions

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Can you help prepare my property for sale?

Yes. We don’t just list — we strategically position your property for maximum value, often including staging, investor targeting, and showcasing rental performance.

Do you offer design-only services?

Absolutely. If you already manage your property but want to elevate its look and performance, we can provide tailored styling and design upgrades that improve both guest satisfaction and booking appeal.

Is Airbnb the only platform you list on?

No, we list across multiple platforms and direct channels to maximise visibility and bookings.

How much income can I expect from my property?

It depends on your location, setup, and seasonality, but we’ll give you a clear forecast during your initial consultation, including local demand and pricing benchmarks.

Short Term Rental Consultation

Uncover ways to boost performance, streamline operations, and maximise returns with tailored expert advice.

The STR Agency

1/12 Wharf Street, Forster, NSW 2428

T: 02 5528 5895

E: info@stragency.com.au

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